McDonald Literary Group — Agent. Marketer. Publicist.McDonald Literary Group
Service Packages

Five tiers of service for every stage of the author journey.

Whether you're submitting your debut query letter or chasing the bestseller list, we've engineered a package to meet you exactly where you are — combining literary representation, book marketing, and publicity under one roof.

I.
The Debut Author Starter
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II.
The Book Launch Accelerator
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III.
The Author Platform Builder
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IV.
The Bestseller Campaign
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V.
The Full-Service Literary Partnership
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I.
Package

The Debut Author Starter

"Your First Step Into Publishing"

Best for: First-time authors ready to enter the publishing world

Literary Agent Services

  • Initial manuscript evaluation and feedback report
  • Query letter writing and editing
  • Book synopsis writing (1-page and 3-page versions)
  • Submission strategy development
  • Publisher and imprint research and targeting
  • Full manuscript submission to top publishers
  • Contract review and negotiation guidance
  • Author–agent agreement setup and management

Book Marketing Services

  • Author brand identity consultation
  • Author bio writing (long, short, and social media versions)
  • Amazon Author Central page setup and optimization
  • Kindle thumbnail design optimized for Amazon search
  • Amazon A+ Content (enhanced brand content with images, comparison charts, editorial layouts)
  • Basic Amazon ads setup (Sponsored Products campaign)
  • Goodreads author profile setup and optimization
  • Goodreads Listopia placement strategy and submission

Book Publicity Services

  • Press kit creation (bio, book summary, photo guidance, talking points)
  • 3 press release writes (launch, milestone, feature angle)
  • Media list building (blogs, podcasts, local press)
  • 2 podcast pitch emails written and submitted
  • Review copy distribution strategy

Deliverables

  • ◆Kindle thumbnail design (3 concepts, 2 revision rounds)
  • ◆Amazon A+ Content (5 modules designed and written)
  • ◆Press kit PDF (professionally designed)
  • ◆Query letter (final polished version)
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II.
Package

The Book Launch Accelerator

"Maximum Impact at Launch"

Best for: Authors with a book releasing within 60–90 days

Literary Agent Services

  • Pre-launch publisher relationship management
  • Rights management consultation (audio, foreign, film)
  • Contract clause review for marketing and publicity terms
  • Co-agent referrals for foreign rights submissions
  • Subsidiary rights strategy (audio, large print, book club editions)

Book Marketing Services

  • Full Amazon marketing audit and optimization
  • Kindle thumbnail redesign or refresh for launch
  • Amazon A+ Content (full 7-module premium layout with lifestyle imagery)
  • Amazon Sponsored Products campaign (setup + 30-day management)
  • Amazon Sponsored Brands campaign (for authors with 3+ titles)
  • Goodreads ads campaign (setup + 30-day management)
  • Goodreads Listopia placement (10+ relevant lists)
  • Goodreads giveaway setup and management
  • BookBub featured deal submission strategy
  • NetGalley listing setup and management
  • Email marketing sequence (5-email launch series)
  • Social media launch content calendar (30 days, all platforms)
  • Launch week countdown graphics (7 days of branded posts)
  • Book trailer script writing and creative direction

Book Publicity Services

  • Full media outreach campaign (national and niche outlets)
  • 5 press releases written and distributed
  • Podcast booking campaign (pitched to 20 podcasts)
  • Blog tour coordination (10 stops — guest posts, interviews, reviews)
  • Bookstagrammer and BookTok outreach (20 influencers pitched)
  • Review solicitation campaign (ARC distribution to 50 reviewers)
  • Launch event concept and planning (virtual or in-person)
  • Media interview preparation and talking points document

Deliverables

  • ◆Book trailer (30–60 seconds, professionally edited)
  • ◆Amazon A+ Content (live on Amazon)
  • ◆Full press kit (digital + print-ready PDF)
  • ◆30-day social media content calendar
  • ◆Launch week ad reports
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III.
Package

The Author Platform Builder

"Build Your Brand, Grow Your Audience"

Best for: Authors who need a strong long-term digital presence

Literary Agent Services

  • Ongoing manuscript consultation for future titles
  • Series planning and multi-book deal strategy
  • Author positioning for long-term career development
  • Publisher relationship maintenance and follow-up

Book Marketing Services

  • Author website content strategy and copywriting (all pages)
  • SEO optimization for author website and book pages
  • Amazon Author Central full optimization
  • Kindle thumbnail design for entire backlist (up to 5 titles)
  • Amazon A+ Content for entire backlist (up to 5 titles)
  • Amazon ads full account setup and 60-day managed campaigns
  • Goodreads profile full optimization
  • Goodreads ads — 60-day managed campaign
  • Goodreads Listopia placement (20+ lists per title)
  • BookBub author profile optimization and follower growth
  • Email newsletter setup (welcome sequence, branding, template design)
  • Monthly newsletter writing and distribution (3 months included)
  • Reader magnet concept and copywriting
  • Street team / ARC team setup and management

Book Publicity Services

  • 3-month rolling PR campaign
  • National media pitching (magazines, newspapers, online)
  • Podcast campaign (pitched to 40 podcasts over 3 months)
  • Television and radio pitch strategy
  • Award submission research and entry coordination
  • Library and book club outreach campaign
  • School and university speaking pitching (non-fiction focus)
  • Corporate speaking pitch campaign (non-fiction / business)
  • Influencer partnership strategy (BookTok, Bookstagram, YouTube)

Deliverables

  • ◆Brand style guide (fonts, colors, voice guidelines)
  • ◆3 book trailers (one per featured title)
  • ◆Full backlist Kindle thumbnail designs
  • ◆60-day ad performance report
  • ◆Media placement tracker
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IV.
Package

The Bestseller Campaign

"Engineered for the Lists"

Best for: Established authors targeting USA Today, Amazon, or NYT Bestseller status

Literary Agent Services

  • Bestseller strategy consultation and timeline planning
  • Publisher coordination for print run and distribution alignment
  • Bulk sales and special sales strategy (corporate, book clubs, schools)
  • Rights monetization (audio, film/TV pitching, merchandise)
  • Hollywood and streaming platform pitch document preparation

Book Marketing Services

  • Full Amazon ecosystem domination strategy
  • Kindle thumbnail A/B testing (2 cover versions)
  • Amazon A+ Content (premium 10-module layout with video embed)
  • Amazon Sponsored Products — aggressive launch (90-day managed)
  • Amazon Sponsored Brands — full author brand campaign (90-day)
  • Amazon Sponsored Display — retargeting campaign setup
  • Amazon DSP advertising consultation
  • Goodreads ads — 90-day managed campaign
  • Goodreads Listopia placement (50+ lists)
  • Goodreads Choice Awards submission strategy
  • BookBub featured deal negotiation and submission
  • BookBub ads campaign (90-day managed)
  • Chirp ads (audiobook ads) campaign setup if available
  • Facebook and Instagram ads campaign for book launch
  • Retailer outreach (Barnes & Noble, BAM, Target, Walmart)
  • Pre-order campaign strategy and execution
  • Bulk purchase campaign (book clubs, corporations, universities)

Book Publicity Services

  • 6-month full-scale PR campaign
  • National television pitching (morning shows, talk shows)
  • Major podcast campaign (pitched to 80+ podcasts)
  • Magazine feature pitching (People, O Magazine, Publisher's Weekly)
  • Newspaper review pitching (NYT, Washington Post, USA Today)
  • International media outreach
  • Celebrity and influencer endorsement outreach
  • Book club selection campaign (Reese's, BOTM, Oprah's)
  • Virtual summit or author event production
  • Documentary or author profile pitch (YouTube / streaming)
  • Crisis communications support if needed

Deliverables

  • ◆Full-length book trailer (60–90 seconds, cinematic quality)
  • ◆Teaser trailer (15–30 seconds for social ads)
  • ◆Amazon A+ Content with embedded video
  • ◆90-day ad performance dashboard
  • ◆Weekly campaign status reports
  • ◆Full media placement report at campaign end
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V.
Package

The Full-Service Literary Partnership

"White Glove, End-to-End Author Management"

Best for: Authors who want fully managed, concierge-level service

Literary Agent Services

  • Full literary representation agreement
  • Complete manuscript development support
  • Query, synopsis, and proposal writing
  • Full publisher submission and negotiation
  • Contract negotiation and deal closing
  • Rights management (domestic, foreign, audio, film/TV, merchandise)
  • Royalty statement review and audit
  • Career planning and multi-book strategy
  • Co-agent network for international deals
  • Hollywood/streaming pitch and representation referral

Book Marketing Services

  • Complete Amazon ecosystem management (ongoing)
  • Kindle thumbnail design and seasonal refreshes
  • Amazon A+ Content (created, updated, optimized quarterly)
  • Amazon full ad account management (Products, Brands, Display)
  • Goodreads full account management and ad campaigns
  • Goodreads Listopia ongoing placement across all titles
  • BookBub full profile management and featured deal submissions
  • Facebook, Instagram, and Pinterest ad campaigns
  • TikTok (BookTok) ad campaign strategy and execution
  • Email marketing full management (strategy, writing, design, sending)
  • Monthly author newsletter ghostwriting
  • Author website ongoing content updates and SEO
  • New title pre-launch marketing strategy for every book
  • Audiobook marketing (Chirp ads, ACX optimization)
  • International Amazon marketplace optimization (UK, CA, AU)

Book Publicity Services

  • Fully managed, year-round PR retainer
  • Dedicated publicist assigned to your account
  • Monthly media pitching across all verticals
  • Podcast booking (ongoing — 2–4 per month)
  • Speaking engagement booking and management
  • Award submissions (ongoing, all eligible titles)
  • Book club and library campaign (ongoing)
  • Influencer relationship management
  • Brand partnership and sponsorship identification
  • Red carpet and literary event coordination
  • Author reputation management and press monitoring
  • Quarterly PR strategy review and adjustment

Bonus Services Included

  • Cinematic full-production book trailer
  • Monthly teaser and social media video clips
  • Unlimited Kindle thumbnail refreshes
  • Unlimited Amazon A+ Content updates
  • Quarterly Goodreads giveaway management
  • NetGalley listing management
  • Street team management
  • Book club kit design (questions, author letter, graphics)
  • Signed copy campaign coordination
  • Holiday and seasonal promotional campaigns
  • Annual author brand audit and strategy refresh

Deliverables

  • ◆Everything from Packages I–IV included
  • ◆Monthly performance report (marketing + publicity + sales)
  • ◆Quarterly strategy call with Deborah directly
  • ◆Priority response time (within 24 hours)
  • ◆Dedicated client portal access
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À La Carte

Add-on services

Available with any package or as standalone services. Tailor your engagement to your exact needs.

Kindle Thumbnail Design

Custom Amazon-optimized cover thumbnail

Amazon A+ Content

Enhanced product page with images & copy

Goodreads Listopia Placement

Manual submission to relevant reading lists

Amazon Ads Management

Monthly Sponsored Products / Brands campaigns

Goodreads Ads Management

Monthly display ad campaigns

Book Trailer Design

30–90 second cinematic book trailer

Social Media Reel / Teaser

Short-form video for TikTok / Instagram / YouTube

Podcast Pitch Campaign

Pitched to 10, 20, or 40 podcasts

Press Release Writing

Single press release written and distributed

Book Club Kit Design

Discussion guide, letter, and branded graphics

Award Submission

Research and entry for eligible book awards

Speaking Pitch Campaign

Pitched to conferences, schools, corporations

Email Sequence Writing

3, 5, or 7-email marketing sequences

Foreign Rights Submission

Submitted to international co-agents

Film / TV Pitch Document

One-pager and treatment for Hollywood pitch

The Process

From manuscript to marketplace

A clear, transparent path — designed to keep you informed and energized at every step.

I.

Discovery

We read your work, discuss your goals, and design a tailored strategy.

II.

Submission

Your manuscript is presented to carefully chosen editors and imprints.

III.

Launch

Marketing and publicity activate in coordinated waves around release.

IV.

Sustain

Long-tail visibility, backlist promotion, and next-book planning.

Not sure which package fits?

Email Deborah directly. She personally reads every message and will help you choose the right package — or design a custom engagement built around your book.All conversations happen via email.

Email Deborah Or via Gmail